Zentopia
Art Direction and Design
Zentopia is a CBD beverage company, offering good-for-you drinks, such as low-calorie sparkling waters and caffeinated teas, all containing 50mg of CBD per can. After the initial visual strategy was developed by the Associate Creative Director, I joined the team to support in the development of POS materials, social media content, email marketing, packaging design and digital advertising. I eventually took the role of Art Director, overseeing another designer, maintaining brand standards and directing visual developments.
Art Direction
Art directing photoshoots has been one of my favorite tasks while working on Zentopia. From concepting to staging props, it’s exciting to see an idea come to life!
Photos by Tom Boyd. © Zentopia, 2021. All Rights Reserved.
