The Human Bean

 The Human Bean

Social Media Management

As the Digital Content Manager at AHM, I overee all social media for The Human Bean, a national coffee shop chain. Collaborating with a team of photographers, designers and project managers, we created social content to maintain an average Instagram engagement rate of 9.4% over the course of 6 months (well over the industry standard range of 1-5%!). Responsibilities for this role included content strategy and concepting, calendar planning, photoshoot planning and art direction, content creation, influencer marketing, content scheduling and reporting for Instagram, Facebook, Pinterest and Tiktok.